Randomfrankp
108K views · 5,682 clicks
Black Friday feature
← All work
Case study
Putting ULANZI in the hands of the creators who use it.
ClientULANZI
Client since2025 Ongoing
SectorCreator tech
Channels
The lineup
The creators behind it.
Gaming streamers, tech and setup YouTubers, and photography creators, chosen for audience fit, engagement and content quality.
Zollo Tech
20K views · 561 clicks
Black Friday integration
Sean Dalton
177K subscribers
Tripod integration · 45K average views
Pixel Dragon
243K views
3 YouTube integrations
Kraandop
99K hours watched
1 month of stream branding
Fluxphy
Renewed for 3 months
After 52K views at launch
The brief
Kit for creators, shown by creators.
The challenge
ULANZI makes gear for creators, so the most convincing people to show it off are creators themselves. What started as one product launch has become an always-on programme: new products, new creators and new platforms every few months.
What we did
We run it end to end: finding and vetting creators across YouTube, Twitch and social, negotiating rates, shipping kit, approving content and reporting on every campaign. The best performers get rebooked.
- Creator discovery
- Outreach and briefing
- Activation
- Reporting
The programme
Six campaigns and counting.
From the first launch to what’s live right now.
- Launch
D200H stream deck
19 creators across Twitch and YouTube, from stream branding to integrations.
- Renewals
Top performers rebooked
4 creators moved onto 3-month packages after the launch.
- Esports
TLR × ULANZI
A branded partnership with TLR, another LVL UP client. See TLR ↗
- Black Friday
BFCM push
3 creators, 132K views and 6,632 link clicks.
- Q1 2026
Tripods
4 photography and filmmaking creators for ULANZI and FALCAM tripods.
- Now
D200X
Live now with YouTube creators.
The results
What it’s delivered so far.
28Creators activated
604KYouTube views
534.8KTwitch hours watched
13,986Link clicks
“Approved client quote to be added.”
Across the campaigns reported so far. D200X and Q1 tripod figures still to come.
link clicks from 3 creators, a 5% click-through rate on 132K views.
top performers rebooked on 3-month packages after the launch.
per hour watched across the launch streamers.
impressions from the TLR × ULANZI partnership.
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