Case study
The brief
The challenge
TLR wanted a consistent, elevated presence across all of its social channels, with a real focus on covering its esports events live. Posting needed one voice and one look, and the energy of event days needed to make it online while people were still watching.
What we did
We took over social across five channels and built a steady rhythm of content between events. On event days we ran live coverage: real-time posts, clips cut during the action and edited highlight videos, plus managing the creators involved.
Event day
Line-ups, countdowns and creator teasers across all five channels.
Arrivals, venue shots and the first clips while fans find their seats.
Posts and clips published during the action, while people are still watching.
Winners, big moments and reactions out before the audience logs off.
An edited highlight video, and a look at what performed to shape the next event.
The results
Estimated across TLR’s channels since 2022, from the last 12 months of platform analytics.
Ongoing
What started as running TLR’s channels has grown into bringing partners in.
We connected TLR with ULANZI, another LVL UP client. The partnership put ULANZI into sponsored posts, two branded tournament streams, TLR’s social graphics and six short-form clips.
See the ULANZI case study ↗“Approved client quote to be added.”
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