Fit over follower counts
A loyal audience beats a big, quiet one. We match on audience, voice and values, not the size of the number.
Why LVL UP exists
Good partnerships shouldn’t be this hard.
Brands want creators who actually move their audience. Creators want deals that fit their channel and pay what they’re worth. Too often, neither side gets it.
Brands end up paying for big numbers that don’t convert, or content that feels like an ad. Creators end up chasing invoices, accepting lowball rates and saying yes to deals that don’t suit them.
LVL UP sits in the middle. We manage talent and run campaigns, so each side works with a team that understands the other. The result is work that feels natural to the audience and delivers for the brand.
The founder
Behind LVL UP.
Portrait to be addedFounder, LVL UP
Connor O’Boyle
Connor has spent his career in marketing, content and social media, from running brand channels and writing copy to live coverage in esports. Today he runs LVL UP day to day, working directly with every brand and creator on the books.
“Most of this job is problem-solving: finding the creators, formats and ideas that actually fit. Ten years of agency work has taught me to spot the red flags early and fix them before they cost anyone time or money.”Connect on LinkedIn ↗
What we believe
How we play it.
Straight talking
Clear rates, honest advice and no jargon. If something won’t work, we’ll say so early.
Fast by default
Quick replies, and live content published on the day. Online culture doesn’t wait.
In it for the long run
We’d rather build a partnership that lasts years than land a one-off post. That goes for brands and creators.
The story so far
How we got here.
- Before LVL UP
Marketing, content and esports
Brand channels, copywriting and live coverage at esports events.
- 2022 Ongoing
TLR
Social across five channels and live coverage at every event. Still working together today.
- 2023–2025
THUNDERPICK
10 ambassadors managed and 520 videos edited, reaching 780K views.
- 2025 Ongoing
ULANZI
Six campaigns and counting, from product launches to Black Friday.
- Now
Founding roster opens
Talent management joins campaigns under one roof. Meet the roster ↗
Say hello
Let’s build something.
Every message comes straight to me. Tell me what you’re working on and I’ll tell you honestly whether we can help. — Connor
Get in touch ↗