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Case study
Keeping THUNDERPICK’s ambassadors on brand and on time.
ClientTHUNDERPICK
Years2023–2025
SectorEsports betting
The brief
Many voices, one brand.
The challenge
- Several esports ambassadors, each with their own style and schedule
- Content that had to look and feel like THUNDERPICK
- A regulated category, with extra rules on audience and messaging
What we changed
- One onboarding: shared guidelines, deliverables and expectations
- A content plan for every ambassador: what to post, and when
- Every video edited and every asset made to the brand look
- Day-to-day management of schedules, approvals and communication
“Approved client quote to be added.”
The results
The programme in numbers.
10Ambassadors managed
520Videos edited
780KViews
3Years running the programme
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